Coaching

Introduction - What  is coaching? - FAQ - What Participants Say

The Cypress Group is pleased to offer a unique program; coaching for owners, entrepreneurs, and managers of small and medium-sized enterprises. The Small and Medium-Sized Enterprise (SME) coaching program provides for exclusive and confidential coaching/consulting with participants on a variety of business issues confronting the business owner, manager, and entrepreneur. The program is flexible and has been designed to provide participants real time coaching, including advice and counsel, with options for action.

SME’s are defined as companies with fewer than 1,000 employees. In the United States they employ almost two-thirds of the entire workforce, and play an enormous role in driving the global economy. Most SME’s are focused and agile, and are ready to take their businesses to the next level. Like larger businesses, SME’s have a need and desire for external assistance. Particularly in these difficult economic times, some are faced with decreasing revenues due to customer cutbacks in operational and capital expenditure spending, and are exploring ways to reduce their own cost. “However, SME’s need to ensure their cost reduction measures don't destroy future business opportunities and value”, states Doyle J. Girouard, CEO and Senior Managing Partner, The Cypress Group.

“Today’s increasingly demanding customer and difficult competitive marketplace almost forces SME’s into a discipline of paranoia where they really have to be on their game to remain successful”, notes Mr. Girouard. “This unique SME’s coaching/consulting program provides owners, entrepreneurs, and managers with a sounding board ensuring they are doing the right things and doing things right.”

As a builder of strong companies and leaders, a consultant, coach, trainer, guest speaker, and over 30 years of business experience, Doyle J. Girouard has coached numerous CEO’s, business owners, and managers on the integration of strategy, people, and processes which leads to business performance improvement. He has assisted clients achieve sustainable strategic competitive advantage by intersecting strategy and organizational behavior. Additionally, Mr. Girouard has assisted clients implement culture change within organizations.

Participants in this exclusive program will have direct access to Mr. Girouard along with his experience and knowledge of business, management, and performance improvement.

The Small and Medium-Sized Enterprise –coaching/consulting program consists of six months of unlimited access by e-mail, phone, or confidential messenger service. The program assist participants in the following areas:

• Strategically - how to establish effective business strategies, how to gain market share, how to become a market facing company, how to establish a value proposition for customers, etc.,
• Operationally - how to effectively interface with that critical customer, how to overcome customer objections, how to build brand and customer loyalty, how to develop critical success factors, etc.,
• Organizationally - how to organize resources to meet customer demand, how to create an environment where the customers voice resonates throughout your company, how to implement cultural change, etc.
• Technologically – how to link archipelagos of information, how to extend information technology capabilities to customers and suppliers, how to use information technology and business process for productivity gains, etc.